Ross Franklin
The Book
The founder
success formula
#1 Amazon bestseller in business categories, 2021
Published in 2021, The Founder Success Formula shares Ross’s approach to influence, leadership, and building a business. It brings together lessons from his work in fitness, wellness, and the early growth of Pure Green.
It is the operating philosophy Pure Green was built on — written for founders who want to build something that lasts.
Inside the book
What it covers
Strategies for mastering influence — recruiting the right people, winning the right partners, and earning trust with customers — alongside the leadership tools Ross used to build and run Pure Green day to day.
If you are considering a Pure Green franchise, the book is the clearest preview of how the company thinks: read it, then start the conversation.