Have you ever seen the movie Limitless starring Bradley Cooper? In the movie, the fictional underground drug “NZT 48” is depicted as steroids for the brain allowing the user to access a larger percentage of their brain supposedly going from using 20% of your brain to 100%.  Whomever takes “NZT 48” essentially turns into a superhuman version of themselves.

You say you’ve been “Hustling”: you’ve been listening to Gary Vaynerchuk’s podcast, you’ve hired a Fiverr designer to perfect your pitch deck, you’ve got a series of investor meetings scheduled for the dog and pony show and now it’s game-time… the question is, are you truly ready to present your company in the best light possible?

Whether you’re presenting your business on Shark Tank, navigating an investor through your pitch deck or dare I say cold-calling potential investors a-la Boiler-Room style (props for the hustle), your ability to persuade the other side to believe in your business and more so believe in you is mission critical.