Most franchisees blow their construction budget before they ever open the doors. In this post, Dominic Rubino—who scaled a coaching franchise from 6 to 237 units—shares hard-won strategies for hitting $100/sq ft without getting burned by lowball bids or unreliable contractors. If you’re opening your first location or scaling fast, this guide breaks down exactly how to choose the right GC, control millwork costs, and build repeatable systems.