How Pure Green Turned National Smoothie Day Into a Mission to Feed 10,000 Families

Why Mission Beats Marketing

On National Smoothie Day, while many brands were focused on discounts and limited-time deals, I felt called to do something different, something that aligned with the mission that has always been at the heart of Pure Green. Instead of offering $5 promotions like everyone else, I made the decision that we would lead with purpose. For every smoothie sold on June 21, 2025 at every Pure Green location across the country, we would donate one meal to a family in need through Feeding America.

Our guests showed up in a big way. Together, we donated 10,000 meals. This became one of the proudest moments in our company’s history.

I shared the donation confirmation directly with our franchise partners. More than just sales, it was a clear reminder of what we can achieve when we stay mission-focused.

Along the way, this effort sparked both meaningful social impact and record-breaking revenue. People rallied behind the mission. It proved what I’ve always known: when you lead with purpose, people show up.

How We Partnered With Feeding America

We chose Feeding America because of their track record and their ability to reach families quickly and effectively. Their distribution network made sure the meals went where they were needed most.

I didn’t want this to be a one-off campaign. I wanted it to be part of our DNA. That’s why we personally handled the donation. I made sure every franchise partner saw the actual confirmation so they could feel part of the mission.

Our franchise system is built on community. This campaign gave our team, our partners, and our guests something meaningful to rally behind. We sell smoothies, but our deeper purpose is building ways to support our communities.

The success of this campaign opened the door to more ideas. We knew we could build on this momentum.

Building Social Impact Into the Pure Green Experience

This was just the beginning.

We are adding “Round Up” technology to the Pure Green mobile app. This will allow our guests to round up their purchases to the nearest dollar and send the difference to a charity they choose. It’s about making it easy for people to contribute.

We also launched The Pure Green Foundation. This gives us a permanent structure to run future initiatives and expand our impact. We’re creating a system where giving back is built into the everyday Pure Green experience.

Our goal is to scale this. Pure Green is growing. We have over 100 locations open or in development, and we’re on track to hit 1,000 locations nationwide. As we grow, our impact will grow too.

Your business can bake giving into its everyday operations. Your brand can use its platform to make a real difference.

When you lead with mission, you’re not just growing a business. You’re building a movement.

Join us. Be part of the Pure Green mission.