How Pure Green Scaled to 30+ States by Making Franchising Simple
Most wellness franchises make it hard to grow. We simplified the process and scaled to 30+ states doing it.
I started Pure Green to build healthier communities through superfoods. We grew from one store into a national wellness franchise by staying focused on one thing, making success simple.
How We Made the Franchise Model Turnkey
We built Pure Green to be easy to open and operate.
Most juice bar franchises require a full production kitchen. That means expensive cold-pressing machines, prep stations, walk-ins, and trained back-of-house staff. We removed all of that.
Here is how:
Our wholesale division makes all the juice and smoothie blends.
Franchisees get pre-bottled products delivered directly from our facility.
No back-end production means no juice prep, no waste, and no food cost surprises.
No need for a full kitchen staff, just a passionate front-of-house team.
This change drops startup costs dramatically. Most franchises need six figures to get started.
Our franchisees open with a fraction of that.
We handled the hard part so our partners can focus on one thing: delivering an incredible guest experience.
Training People, Not Just Processes
We created Pure Green University because culture drives everything.
We go deeper than the standard onboarding. At Pure Green University, we:
Teach the nutritional value of every ingredient.
Instill a hospitality mindset in every team member.
Help franchisees lead with authenticity and passion.
Whether we are onboarding a new team member or a new franchise partner, we start by aligning on values.
Health and wellness is our foundation. We bring on people who share that belief. This makes the experience at every Pure Green consistent and memorable.
Prioritizing Taste and Nutrition
A juice bar would not scale if the product fails to deliver.
We formulated every Pure Green product to do two things: taste amazing and provide real nutritional value.
Our team sources superfoods from around the world. We constantly refine our recipes to meet both our standards and our guests' expectations.
One of our top sellers is the "Pure Green Smoothie", a blend of banana, kale, spinach, pineapple, and coconut water. The mix of ingredients combined with the natural sweetness makes it a vibrant source of essential vitamins for your daily needs.
People come back because they feel the difference.
We’re growing because our products don’t just sound healthy, they work.
Building a Values-Aligned Community
Franchising with Pure Green begins with purpose.
Every potential partner goes through a detailed process to ensure they are the right fit.
We look for alignment on core values:
Genuine passion for health and wellness.
A desire to build community.
A commitment to guest experience.
When someone joins the Pure Green family, they are joining a mission.
That mission is simple: build healthier communities around the world.
Inclusiveness is core to that. We welcome anyone who shares our purpose and wants to grow a business around it.
The Outcome: 30+ States and Growing
Reaching 30+ states didn't happen by chance.
It happened because we:
Simplified the model for franchisees.
Delivered training that goes deeper than logistics.
Focused on people, not just operations.
Protected product quality.
Built a mission people want to join.
By removing complexity, Pure Green expanded seamlessly across the country.
Want to bring Pure Green to your city?
If you align with our values and want to build something that matters, visit puregreenfranchise.com to learn more.
