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Founder & CEO of RF Consulting Ross Franklin has been working in the health and wellness industry since 2002. Leveraging his wealth of experience operating health clubs such as Equinox, The Sports Center at Chelsea Piers and New York York Sports Clubs, Ross created RF Consulting to help wellness companies launch, scale, grow and enhance operational efficiencies.

Franklin has worked with dozens of brands within the wellness industry with services ranging from operations, company turn-arounds, new location openings, marketing, sales and fundraising.

Case Studies:


  • Led the expansion of Liquiteria's retail operations from one to four units.

  • Increased revenue of Liquiteria's original Second Avenue and 11th Street location by over 40% in year over year revenue.

  • Created Liquiteria's cleanse line, acai bowl line and many new smoothies and cold pressed juices.

  • Redesigned branding and created new logo and website.

Mile High Run-Club

  • Wrote the original business plan mapping out the core dynamic for the classes and go-to market strategy

  • Sourced equipment, studio design and layout

Organic Avenue

  • New relaunch business strategy

  • Production, manufacturing and sourcing

  • Design, branding and marketing

Open Kitchen

·     Built, developed and operated three Open Kitchen locations ranging in size from 5,000 to 7,000 square feet with annual revenue over 5mm per location

·     Developed all branding for the Open Kitchen

·     Mobilized the entire operations team to achieve the financial objectives of the company

·     Develop operational systems for company growth as well as corporate oversight

Club H Fitness

·     Successfully opened two Club H Locations, with record breaking pre-sale revenue surpassing over 3000 new members in Jersey City and 1700 members at 34th Street in Manhattan.

·     Achieved break-event point at Jersey City Location within 3 months of opening.

·     Assisted Owners in launching CRM enhancements and new outsourced billing program.

·     Created and launched company wide sales daily action plan reporting system

Plaza Hotel Fitness Center

  • Designed and engineered business-plan and raised over 2 million in capital for a new fitness center at The Plaza Hotel.

·    Marketing for 3 Club Metro Fitness locations and The Solace Day Spa in New Jersey executing all aspects of marketing with over 12K members as well as marketing for an eight room full-service day spa.

Club Metro USA

The Club at Morristown

  • Increased net income from operating at a 60K monthly loss to a 30K+ profit through staff restructuring and sales and marketing.

The Matrix Fitness Center

  • Located in a million square foot corporate center in Danbury CT. Designed and executed build out and marketing plan for this high-end corporate fitness center.