Ross Franklin is an entrepreneur, business strategist and the Founder and CEO of Pure Green


Ross Franklin's mission is to transition the mainstream population into a healthy lifestyle. Building and growing businesses is a passion for Ross, he launched his consulting company, RF Consulting over a decade ago and has since developed and launched many significant brands within the health and wellness industry.

Ross is the Founder and CEO of Pure Green, a cold pressed juice and smoothie retail and wholesale company that is expanding rapidly throughout the US. 

Ross Franklin is also CEO of RF Consulting, a consulting firm dedicated to building brand equity and delivering results for high-end health clubs, spas and wellness brands.

RF Consulting specializes in:

  • Business Strategy
  • Operations
  • Build-out Design
  • Capital Raising
  • Operations
  • Marketing 


Companies that RF Consulting has worked with:

  • Equinox
  • Chelsea Piers Sports Center
  • NYSC
  • Gold's Gym
  • Club H Fitness
  • Club Metro
  • Mile High Run Club
  • Fly Wheel
  • Liquiteria
  • Elite Fitness
  • The Club at Morristown
  • Scarsdale Yoga
  • The Matrix Fitness Center